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Political Party Campaigning-Political Science

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Dr. Leiter and her co-authors show that social networks AND party system size together affects citizen’s incentives to turn out to vote. Imagine you are a campaign manager for a new, third party or independent candidate. Thinking about the findings of Leiter et al’s research, how would you advise your candidate to campaign? How might your candidate avoid the problems associated with third party entry into a plurality system? How might the candidate use this to his or her advantage?